大号的我（2004）

I came back about 5:00 at night, bought three more,
我傍晚5点又回来了 又买♥♥了3个
Ate them out there,
又吃得精光
Came back around 11:00 before they closed,
在他们晚上11点关门之前 又来了
And ate three more,
又吃了3个
So the first day I came here, I ate nine Big Macs,
所以我第一天来这的时候 就吃了9个巨无霸
And it was like I couldn’t get
那时就好像我永远都
Enough hamburger at that time,
吃不够汉堡一样
And Big Macs are so good,
巨无霸实在太好吃了
So I ate 265 in the first month.
我第一个月就吃了265个
How many do you eat a day, usually?
你平时一般一天吃多少个
Usually it’s two a day.
一般是一天两个
Now, last year, I ate 741 last year.
去年 我吃了741个
That’s more than two a day,
一天还不止两个
So that means there’s days I had three,
就是说我有时一天吃了三个
But that’s because they’re getting smaller.
不过那是因为他们越做越小了
Probably 90% of my solid diet is probably Big Macs.
大概我90%的固体饮食都是巨无霸了
That parking spot,
那个车位
That’s where I asked her if she wanted to get married.
就是我向她求婚的地方
This place is special… a lot of reasons.
这个地方太特别了… 有很多原因
I had one Whopper in my life… 1984.
1984年 我吃了生平唯一一个华堡[汉堡王招牌食品]
A guy gave me 5 bucks to eat a Whopper.
有人出5美元 让我吃个华堡
After I ate the Whopper,
我吃了华堡之后
Took my 5 bucks over to Mcdonald’s, got some Big Macs.
就拿着5美元 去麦当劳 买♥♥了几个巨无霸
I always make fun of people at work.
我经常跟我同事开玩笑
They say, “I’m gaining weight.”
他们说 “我又长胖了”
I say, “well, you should try the Gorske diet.”
我说 “那你应该试试我Gorske式饮食法”
They don’t like that.
他们可不喜欢那样吃
This is a perfect sandwich, you know.
这真是一个完美的汉堡
At least for me, it is.
至少对于我来说是这样
There it is… bite number 19,000.
我的第一万九千个巨无霸
The wife says when she’s got to put them in a blender,
我老婆说要是她把这些巨无霸放在搅拌机了
It ends.
搅拌机就挂了
That’s what she told me.
她就是这么说的
Big Mac Smoothies.
做成巨无霸奶昔
America’s been McDonaldized, you know.
美国已经麦当劳化了
It’s been franchised out.
它已经被赋予特权
It’s like one of those “Flintstones” cartoons
就像那些《石头族乐园》动画片一样
Where they just had something rolling in the background.
同样的背景周而复始地出现
You kept seeing the same buildings go by.
你路上经过的也都是同样的店
It’s like K-Mart, Wal-Mart, Mcdonald’s,
凯玛特 沃尔玛 麦当劳
K-Mart, Wal-Mart, Wendy’s, K-Mart.
凯玛特 沃尔玛 温蒂汉堡 凯玛特
And it’s like you have no sense of where you’re at anymore.
你都已经不知道自己在哪了
The way I look at it is Cezanne was inspired
我一向觉得 塞尚[著名画家]真是因为
By the mountain he saw out his window,
看到了窗外的山川 才有了灵感
And when I look out my window, I see no mountains.
但我向窗外看去 却不见山川
I just see billboards and advertisements,
只看得到广♥告♥牌和广♥告♥
So I use that as my inspiration.
所以我只有把那些当成我的灵感了
The average American child
平均每个美国儿童
Sees 10,000 food advertisements per year on television.
一年内 要在电视上看到一万个食品广♥告♥
95% of those are for sugared cereals,
95%的广♥告♥都是加糖的谷类食物
Soft drinks, fast foods, or candy.
软饮 快餐 或糖果
A parent who eats every meal every day
如果一对父母 一年里
For the whole year with their child
每日三餐都跟孩子一起吃
And at every meal gives a very compelling nutrition message
并且每餐都给孩子强制灌输营养知识
And can bring in cartoon characters and Michael Jordan…
再加上让那些卡♥通♥人物和迈克尔·乔丹
So instead of selling Mcdonald’s,
不推销麦当劳
He sells oranges…
改卖♥♥橙子…
And Britney Spears, instead of selling Pepsi
让小甜甜布兰妮不推销百事可乐
Will sell radishes or lettuce or something…
改卖♥♥萝卜生菜之类…
That parents will have 1,000 cracks at their child,
最多也就能给孩子灌输一千次
Compared to 10,000 for the food industry.
跟食品工业的一万次比起来
So it’s not a fair fight.
真是小巫见大巫
By the time kids are able to speak,
从孩子会讲话开始
Most of them can say “Mcdonald’s.”
大多数都会讲”麦当劳”
I’m gonna show you some pictures,
我给你们看些图片
And I want you to tell me who they are.
然后你们告诉我 他们是谁
Okay.
好
Who’s that?
这是谁
You don’t know?
你不知道
George Washington.
乔治·华盛顿
Who is he?
他是谁
He was the fourth president.
他是第四任总统
He freed the slaves.
他解放了奴隶
And he could never tell a lie.
他从不撒谎
Who’s that?
这是谁
Don’t know.
不知道
I don’t know.
我不知道
No.
不认识
I don’t know.
我不知道
George W. Bush?
乔治·布♥什♥
No. That’s a good guess, though.
不对 但是猜得不错
Who is this?
这是谁
I don’t know.
我不知道
Goldilocks?
金发女孩
I forgot the name, but I think I know.
我忘了名字 但是我好像知道
Yeah? Where have you seen her?
是吗 你在哪见过她
That picture is on the sign.
这个图好像是广♥告♥上的
Wendy. Nice.
温蒂[温蒂汉堡] 很好
Who’s that?
这是谁
Mcdonald, Ronald Mcdonald.
麦当劳 罗纳德·麦当劳
Who is it?
他是谁
Mcdonald.
麦当劳
What does he do?
他是干什么的
He was helping people at the cash register.
他在收银机旁帮助别人
He works at Mcdonald’s.
他在麦当劳干活
I love their pancakes and sausage.
我喜欢薄煎饼和腊肠
He brings all his friends to Mcdonald’s
他把他的朋友都带到麦当劳去
For a happy meal.
吃开心乐园餐
Where have you seen him?
你在哪见过他
On television, on the commercials.
电视上 广♥告♥上
He’s the character that made McDonald’s,
他是麦当劳广♥告♥里的人
And he does a lot of funny stuff on TV.
他在电视上做很多有趣的事情
Companies spend billions
公♥司♥花费几十亿
Making sure you know their product.
确保你记住他们的产品
In 2001, on direct media advertising…
2001年 光通过直接媒体广♥告♥…
That’s radio, television, and print…
即收音机 电视 印刷品…
McDonald’s spent $1.4 billion worldwide.
麦当劳在全世界共花费14亿美元
On direct media advertising,
在直接媒体广♥告♥上
Pepsi spent more than $1 billion.
百事可乐花了10亿多美元
To advertise its candy,
而好时公♥司♥
Hershey foods spent under a mere
为他的糖果食品做广♥告♥
$200 million internationally.
在全球花费接近2亿
In its peak year, the “5 a day”
而”每天五个”蔬菜水果运动
Fruit and vegetable campaign’s
每年投入的广♥告♥预算
Total advertising budget in all media
有史以来最高的记录
Was a lowly $2 million,
也还不足两百万
100 times less than just the direct media budget
比一家糖果公♥司♥的直接媒体预算
Of one candy company.
还低100倍
Think about the way food is marketed…
想想食品推广的方法…
T-shirts, coupons, toys for children,
T恤 优♥惠♥卷 儿童玩具
Giveaways in fast-food places, place mats,
快餐店的赠品 餐具垫
Just all of the different ways
通过这种种不同渠道
In which food marketing is ubiquitous.
食品推广无处不在
The most heavily advertised foods are consumed the most.
广♥告♥打得最响的食品当然卖♥♥得也最好
No surprise.
一点也不奇怪
Thank you. Come again.
谢谢 欢迎再来
Welcome to McDonald’s!
欢迎光临麦当劳
Tomato concentrate, distilled vinegar,
蕃茄浓缩液 蒸馏醋
High-fructose corn syrup…
高果糖玉米糖浆…
High-fructose corn syrup and corn syrup.
高果糖玉米糖浆和玉米糖浆