电视台风云

Mr. Jensen was unhappy at the idea
这个主意感到很不高兴
of taking Howard Beale off the air.
他认为霍华德·比厄给美国民众
Mr. Jensen thinks Howard Beale is bringing
传递了非常重要的信息
a very important message to the American people.
所以他希望保留霍华德·比厄的节目
So he wants Howard Beale on the air
并且让他继续下去
and he wants him kept on.
杰森先生说我们的想法太悲惨了
Mr. Jensen feels we’re too catastrophic in our thinking.
我分辩说电视是不稳定的产业
I argued that television was a volatile industry
成功和失败都按礼拜算
in which success and failure were determined week by week.
杰森先生说他不喜欢不稳定的产业
Mr. Jensen said he did not like volatile industries and suggested
并用一种阴险的语调柔声说
with a certain sinister silkiness
不稳定的商业通常反映了管理水平差
that volatility in business usually reflected bad management.
他不在乎霍华德·比厄秀是第一还是第五十
He didn’t care if Howard Beale was the number-one show or the 50th.
他也不在乎比厄秀是不是会赔钱
He didn’t really care if the Beale Show lost money.
他想让霍华德·比厄的节目保留
He wants Howard Beale on the air
而且想让他继续保持下去
and he wants him kept on.
照我说 他现在的位置不可动摇
I would describe his position on this as inflexible.
他这么做把我们置于何处 戴安娜
Where does that put us, Diana?
他这么做把我们扔到茅坑里了 就是这样
That puts us in the shithouse, that’s where that puts us.
-你要我看这个 -是的
-Do you want me to go through this? -Yes.
比厄秀的Q分值降到了33
The Beale Show Q score’s down to 33.
主要是损失在少年儿童和18-34岁的群体上
Most of this loss occurred in the child and teen and 18-34 categories
这本来是我们主要的核心市场
which were our key core markets.
这是验收部细致考虑过后的看法 也是我的
And as the AR department’s carefully considered judgment and mine
如果我们不要比厄 我们还能维持体面的收视率
that if we get rid of Beale, we should maintain a respectable share
20%多 可能30%
in the high 20s, possibly 30,
和类似的Q值水平
with a comparable Q level.
节目的另一些环节 西比尔·苏斯塞尔
The other segments of the show, Sibyl the Soothsayer,
吉姆·万冰人♥民♥的声音
Jim Webbing, the Vox Populi,
都有自己的观众
have all developed their own audiences.
我们的验收报告说明
Our AR reports show that it is Howard Beale
是比厄把节目搞砸了
that is the destructive force here.
我们讨论收视率最低限度的
Minimally, we’re talking about
差额大概也有10个百分点
a 10-point differential in shares.
我想应该让乔伊跟我们说明白
I think Joe ought to spell it out for us. Joe?
28%的收视率 每分钟的价格就是8万
A 28 share is 80,000-dollar minutes.
我想我们可以把整个时段一起卖♥♥出去
I think we can sell complete positions on the whole.
事实上 我们只不过是跟圣诞前卖♥♥礼物的人学的
We’re just getting into the pre-Christmas gift sellers
代理商们将会回来找我 开价4美元的CPM’s
and I’ll tell you the agencies are coming back to me with $4 CPM’s.
如果这样的话
If that’s any indication,
我们年收入的损失就有4千到4千5百万
we’re talking 40-, 45 million-dollar loss in annual revenues.
想让子公♥司♥一片谩骂之声吗
Wanna hear the flak from the affiliates?
我们都知道 赫伯
We know all about it, Herb.
照你说 比厄是”不可动摇的” 那杰森先生呢
And you would describe Mr. Jensen’s position on Beale as inflexible?
难对付的和坚硬无比的
Intractable and adamantine.
那比厄这个畜牲我们怎么办
So, what do we do about this Beale son of a bitch?
我想我们得杀了他
I suppose we’ll have to kill him.
你没什么意见吧 戴安娜
I don’t suppose you have any ideas on that, Diana?
你们觉得暗♥杀♥怎么样
Well, what would you fellows say to an assassination?
我想我可以找一些毛♥泽♥东♥的人
I think I can get the Mao Tse-Tung people
替我们杀了比厄 并作为他们的一♥期♥节目
to kill Beale for us as one of their shows.
实际上 可以作为这一季的开场秀
In fact, it’ll make a hell of a kickoff show for the season.
我们星期三晚的节目受到其他电视公♥司♥强烈的冲击
We’re facing heavy opposition on the other networks for Wednesday nights
这个《毛♥泽♥东♥时间》可以有一个激动人心的开篇
and The Mao Tse-Tung Hour could use a sensational opener.
可以就在演播室里录制
It could be done right on camera in the studio.
我们应该会有极多的观众抱着随便看看的态度
We ought to get a fantastic look-in audience
看我们暗♥杀♥霍华德·比厄的开场秀
for the assassination of Howard Beale as our opening show.
如果比厄死了
Well, if Beale dies,
我们和比厄之间还没到期的合同怎么办
what would our continuing obligation to the Beale corporation be?
我知道我们和比厄的合同里有购空存货这一条
I know our contract with Beale contains a buy-out clause
如果他死了 或是没有能力了 就可以执行
triggered by his death or incapacity.
应该有个购买♥♥价格的计算公式
There must be a formula for the computation of the purchase price.
随便说说 我想应该是1975年的收入
Offhand, I think it was based on a multiple 1975 earnings
与1975年的基准期的乘积
with the base period in 1975.
50%的薪水加上第一年收益的25%
I think it was 50 percent of salary plus 25 percent of the first year’s profit
与合同里没过期的部分相乘
multiplied by the unexpired portion of the contract.
我认为这个节目
I don’t think the show
没有辛迪加犯罪集团的实质价值 你说呢 戴安娜
has any substantial syndication value would you say, Diana?
辛迪加犯罪集团的利润很小
Syndication profits are minimal.
我们说的是死罪
We’re talking about a capital crime here.
电视台不能受到牵连
The network can’t be implicated.
弗兰克 我希望你这间办公室里没有隐藏任何录影设备
I hope you don’t have any hidden tape machines in this office, Frank.
关键是 我们杀不杀霍华德·比厄
Well, the issue is, shall we kill Howard Beale or not?
我想听听更多的意见
I’d like to hear some more opinions on that.
我们没有别的选择了 杀了他这个畜牲吧
I don’t see we have any option, Frank. Let’s kill the son of a bitch.
女士们先生们 让我先问一句
Ladies and gentlemen, let’s hear it.
你们感觉怎么样
How do you feel?
我已经疯了
We’re mad as hell
再也受不了这样下去了
and we’re not going to take this anymore!
女士们先生们 《无线新闻时间》
Ladies and gentlemen, the Network News Hour
欢迎西比尔·苏斯塞尔
with Sibyl the Soothsayer.
吉姆万冰和他的 “这就是艾姆斯真♥相♥部”
Jim Webbing and his It’s-the-Emes Truth Department.
玛塔·哈里和她的衣橱里的骷髅
Ms. Mata Hari and her Skeletons in the Closet.
今晚另一个环节是 “人♥民♥的声音”
And tonight, another segment of Vox Populi.
主持人是有”空中疯狂预言家” 之称的霍华德·比厄
And starring the Mad Prophet of the Airways, Howard Beale!
联合广播公♥司♥《无线新闻》栏目主播
The Network News anchorman on the UBS Network News show
众所周知的”空中疯狂预言家”
known to millions as the Mad Prophet of the Airways
今晚在一串自动步♥枪♥连射中 中弹身亡
was shot to death tonight in a fusillade of automatic-rifle fire
当时他正准备开始今晚的节目
just as he began this evening’s broadcast.
我们从不妥协 你为什么要呢
We never compromise, so why should you?
加拿大干式混合机 为什么要妥协呢
Canada Dry mixers, why compromise?
你看到我们生活的那一端了吗
Have you seen the other side of our life?
-这是什么 -这是麦片粥 对你有好处的
-What’s this? -It’s porridge, supposed to be good for you.
-你想尝尝吗 -我不尝 你尝
-Did you try it? -I’m not gonna try it, you try it.
我不尝
I’m not gonna try it.
我们让迈奇尝吧
Let’s get Mikey.
他不会吃的 他什么都不爱吃
Yeah. He won’t eat it. He hates everything.
这一意外事件在数以百万计的观众眼前发生
The extraordinary incident occurred in full view of his millions of viewers.
凶手是”普世解♥放♥军♥”
The assassins were members of a terrorist group
的成员
called the Ecumenical Liberation Army,
两人已被逮捕
two of whom were apprehended.
组织首领”伟大的艾哈迈德·汗” 逃走了
The leader of the group, known as the Great Ahmed Kahn, escaped.
这就是霍华德·比厄的故事
This was the story of Howard Beale
第一个因为收视率低而主持人惨遭杀害的案例
the first known instance of a man who was killed because he had lousy ratings.