拯救拍立得（2020）

未来的
新机会
让我们回到 1946 年
let’s go back into the year 1946
当一个叫埃德温·兰德的人
when a guy called Edwin Land,
他是一位了不起的发明家和远见者
who was an incredible inventor and visionary,
是他提出了即时成像的想法
thought about the beginning of instant photography.
我期待实现
I look forward to the dream
Edwin Land
科学家 发明家 以及宝利来创始人
能够从我的口袋里拿出一个钱包
of being able to take a
wallet out of my pocket
也许打开钱包之后
and perhaps open the wallet,
按下按钮，关闭钱包
press a button, close the wallet
就有了一张照片
and have the picture.
伟大的机器为了伟大的目的
Grand machines for a grand purpose.
♪ 表达自己 ♪
♪ Express yourself ♪
♪ 表达自己 ♪
♪ Express yourself ♪
♪ 你永远不需要 ♪
♪ You don’t never need help ♪
♪ 来自其他人的帮助 ♪
♪ From nobody else ♪
♪ 你现在要做的一切 ♪
♪ All you gotta do now ♪
♪ 表达自己 ♪
♪ Express yourself ♪
♪ 无论你做什么 ♪
♪ Whatever you do ♪
♪ 做好 ♪
♪ Do it good ♪
从一开始就很清楚
From the beginning, it was clear
这是一种神奇的材料
that this is a magic material.
这不是克隆
It’s not a clone.
一张照片不能拍500次
You cannot print it 500 times
还有标志性的白框
with the white iconic frame.
每一张都是独一无二的
It was one of no other kind.
过去
Back in the days,
即时成像和宝丽来无处不在
instant photography and Polaroid was everywhere.
♪ 有些人拥有一切 ♪
♪ Some people have everything ♪
♪ 而其他人没有 ♪
♪ And other people don’t ♪
♪ 但一切都不重要 ♪
♪ But everything don’t mean a thing ♪
♪ 如果这不是你想要的 ♪
♪ If it ain’t the thing you want ♪
♪ 表达自己 ♪
♪ Express yourself ♪
♪ 表达自己 ♪
♪ Express yourself ♪
♪ 哦，去做 ♪
♪ Oh do it ♪
♪ 哦，去做 ♪
♪ Oh do it ♪
♪ 这样做 ♪
♪ Do it too ♪
Impossible 的各位早上好
Good morning everyone
from Impossible.
我们现在正在前往恩斯赫德
We are now on our way to Enschede
胶片厂的路上
to the film factory.
海因茨 & 彼得·博施
Impossible 营销双胞胎
我们是双胞胎
We are twins.
就我一个人说吗？
Am I doing the talking all alone?
没事，我也能说
No I can do it.
失传技术的魅力
The fascination of a lost technology
以及将其带回来的巨大挑战
and the big challenge to bring it back.
文森佐·奥特雷
Impossible销♥售♥
他告诉我这个东西叫做 SX70
And he told me about this thing, you know, called sX70
他妈的疯了
Fucking crazy.
他就这样，“你知道，你知道，你知道
And he was like, “You know it, you know it, you know it,
这太酷了”
it’s so cool.”
我以前从未去过工厂
I’ve never been to the factory before
所以这对我来说是超级新的体验
so it’s super new experience for me.
博士让工厂死而复生
Doc saved the factory from closure
伊洛娜·塞罗斯卡
Impossible 办公室协调员
并保留了所有的旧机器
and kept all the sort of old machines
并且不得不重新研究
and had to look at the reformulation
Impossible胶片的新配方
of the new films for Impossible.
哦，看看这个
Oh look at this.
一切都画好了
Everything’s painted.
哇，哇，哇，哇
Wow, wow, wow, wow.
这难以置信
This is incredible.
你好
Hi.
你好
Hello.
哇哦，相机维修教父
Oh, the godfather of camera repair.
这就像是天堂
This is like heaven.
哦，贝茜
Oh Betsy.
她想我了，你知道吗？
She missed me, you know?
如果宝利来的配方
If only there weren’t the problem
没有问题就好了
with the Polaroid formula.
这是个悲剧
It was tragic.
博士买♥♥下了这家工厂
Doc had bought the factory.
他让废铁变回机器
He got the machines back from scrap metal
并说服工人回来上班
and persuaded the workers to return.
但后来他们发现
But then they discovered
实际生产宝丽来胶片的配方
that the formula to actually produce Polaroid film
永远地消失了
had been lost forever
因为某种化学物质已经不存在了
because the chemicals didn’t exist anymore.
即时成像胶片
Instant film
曾经是世界上化学成分最复杂的
is the world’s most chemically complicated
人造产品
man-made product ever.
从来没有完全人造的产品
There’s never been a completely manmade product
Impossible即时彩色胶片是什么原理？
史蒂夫·赫钦
Impossible首席技术官
在化学上比它更复杂
that is more chemically complicated than that.
博士和他的团队
Doc and his team
一直在制♥作♥即时成像胶片
were continuing to make instant film,
但他们的产品非常糟糕
but their product was, well, awful.
颜色跑的到处都是
Colors were all over the place,
部分的图像会消失
bits of the image
would disappear
一张照片需要 45 分钟来显影
and a photo took 45 minutes to develop.
不够完美
It wasn’t pretty.
我的天啊
Oh my God.
杀手水晶：
成片放置长时间后变模糊
变色、出现斑点、颜色不准
问题碰上过这个杀手水晶
You know, we had this killer crystals
漏液的药袋
and we had leaky pods
还有图像的褪色
and we had pictures
disappearing.
我不明白
I don’t understand,
这些胶片能用吗？
the film worked or it didn’t work?
当然，它能用了
Of course it worked.
而且从某种情况来说
It was perfect,
它们是完美的
but you know in a very special way.
嗯，不过我的意思是有很多怀疑论者
Well, yeah, I mean there was many skeptics.
我们这些宝利来的老玩家之中
We had a lot of people that we were still talking to
还有很多人仍在说
who were long-time Polaroid veterans
不会再重新制♥作♥出这个配方了
and they all said that it’ll never happen.
不可能的事
There’s no way.
我的天啊
Oh my God.
这是一款创新的产品
This is an innovative product
因为图像会消失
’cause the images disappear.
但这是最早的图像之一
This is, you know, one of the very first images
第一次显影成功
and everybody was super excited
每个人都超级兴奋
that we get any result at all.
但我们也开始明白
But it was also the beginning of us understanding
还有很多挑战摆在我们面前
that there are a lot of challenges in front of us.
尽管如此，我们还是说，“请支持我们
Nevertheless, we said, “Please support us
和我们一起踏上这段旅程
and go on this journey with us.
我们不是他妈的想骗你
We don’t want to fuck you
这就是一次冒险，这些就是我们目前能做的”
but this is an adventure and this is what we can do.”
当他第一次推出第一版胶片时
When he first launched
the first film,
我们对其进行了分♥析♥，结果非常糟糕
we analyzed it and it was terrible.
我的意思是确实如此
I mean it really was.
图像看起来像鬼
The images looked like ghosts
而且这些东西质量也不好
and these weren’t of good quality.
所以这让我们很失望
And so it was disappointing to us.
我们真的希望它会很棒
We were really hoping it would be great.
但我认为博士没有意识到
But I think Florian didn’t realize
这里面有多复杂