动作快
以及我们应该如何影响世界
and how we want to impact the world.
那么,Facebook 到底有没有灵魂和气味?
So, Facebook had a soul after all and a smell?
博士不太确定
Doc wasn’t so sure,
但总是要走没人走过的路
but always one for going the other way,
他想要试试
he put it to a test.
他想和脸书比划比划
He attempted some kind of analog judo grip.
博士的计划是说服脸书
Doc’s plan was to persuade Facebook
在苏德班酒店共同承办他珍视已久的
to cohost his long cherished Analog Superheroes Dinner
如果
你不害怕
你会做什么
模拟界的大咖晚宴
at the Südbahnhotel.
所以这是我们的邀请函?
So this is our invitation?
参加盛大的晚会的邀请函
Invitation for the big evening
它将改变模拟的未来
that will change the future of analog.
但我们必须谈谈客人名单,对吧?
But we have to talk about the guest list, right?
12个人
12 people.
12 到 15 我觉得很好
12 to 15 I think was sort of the magic,
似乎是个神奇的数字
seemed like the magic number.
是的,这是晚餐菜单
Yeah, this is a dinner menu,
不是无聊的食物,而是发人深省的食物
not boring food, but food for thought.
是的,没错,非常好
Yeah, exactly, very good.
我们认为这不仅仅关于
So we thought it’s not just about
大家聚在一起,装模作样
sitting together and being nice,
而是我们有一些非常关键的答案
but we have some really crucial answers.
数字的气味是什么样的?
How does digital smell?
数字的未来有多真实
晚餐
小菜
我们为什么坐在这里?
前菜
模拟和数字哪个更社交?
数字真的能让世界更好吗?
主菜一
数字会杀死情感吗?
模拟会伪造情感吗?
主菜二
数字是否失控了?
模拟是否过时了?
我们是模拟的吗?
奶酪
数字的气味是什么样的?
数字有意义吗?
甜品
我们能虚拟地坠入爱河吗?
数字有意义吗?
Does digital make any sense?
经过很长一段时间
After a long period
模拟公♥司♥行业的转向数字化
of analog companies trying hard to become digital,
我认为现在是数字公♥司♥是时候
I think it’s now time for the digital companies
开始思考如何以模拟的方式
to start thinking of how to connect with people
与人交流
in analog ways.
来吧
So here we go.
你已经可以看到一些图像了
You can already kind of see some of the image on there.
看起来很和谐
It looks very harmonic.
是的,它很和谐
Yes and there is a harmony to it.
我们正在混合一些以数字开始的东西
We’re mixing up something that started digital
使它转变回模拟
and it’s transforming back to analog.
这是数字化无法做到的
This is something you can’t do digitally.
我拍张照片
I take a picture.
这样可以吗?
This is fine for you?
可以的
Yeah.
别动,别动
Don’t move, don’t move.
不过这是黑白胶片,斯科特
It’s black and white film, Scott, unfortunately.
好的
Okay.
所以这两种颜色代表模拟和数字
So these two colors stand for analog and digital.
我认为模拟应该是明亮的颜色
I think the analog should be the bright color.
这不是谁好谁坏的事
This is not about good or bad or evil
而是关于我们如何创造一个
This is about how can we create a world
让世界再次平衡的地方
where there’s a balance again.
这就是未来,宝贝
This is the future baby.
数字的未来有多真实?
多感官和愉悦的全模拟之夜
苏德班酒店
塞默灵,奥地利
由脸书
加利福尼亚
模拟研究实验室
以及威尼斯
超感
共同呈现
看它
Look at it.
为什么我最终与脸书共同主持了这个美妙的夜晚
Why I end up co-hosting this amazing evening with Facebook,
你觉得她在40年之后能在聊天软件上找到你写的小情书吗?
你知道,有很多不好的事情正在发生
you know a lot of bad things are happening.
但同样,我认为这也是开始反抗的
But again, I think this is the perfect moment
完美的时刻
to start acting against it.
这不仅仅是关于 Facebook
This is not just about Facebook.
“对世界有好处?”
facebook 电子邮件揭示了真正推动网站发展的因素
内部讨论文件指出的目标是:利用开♥发♥者对用户数据的需求创收
这是关于如果你想改变世界
This is about if you want to change the world
你应该和地球上最大的公♥司♥在一起
you should sit together with the biggest companies on Earth
来改变某事
to change something.
因为和我的朋友还有那些老朋友们
Because with my friends and old guys,
我们可以坐一块喝很多啤酒
we can sit together having many beers,
但我们永远改变不了世界
but we will never change the world.
好了,大家准备好了吗?
Okay, everyone ready?
开胃小菜
录音
Roll sound.
录影
Roll camera.
他做到了
He did it.
42年后
After 42 years,
博士再次打开了苏德班酒店的大门
Doc had opened the doors to the Südbahnhotel once again.
脸书、Moleskine、超感、宝丽来
Facebook, Moleskine, Supersense, Polaroid,
他把每一个想合作的都聚集在一起
everyone he wanted to work together was coming together,
虽然只在这一个比生命更重要
at least for one larger than life night
享受所有五种感官的夜晚
of enjoying all five senses.
怎么可能看不到人坐在这里
How can you not see people sitting here
喝一杯好酒
having a nice glass of wine,
在这家酒店里逛
walk around this hotel
到处看看并拥有自己的想法
and look and have your own dreams
这里发生的所有这样的事情?
of all the things that happened here?
这就像电影院
It’s like cinema.
就像你在电影里一样
It’s like you are in the movie.
♪ 晴天 ♪
♪ Sunny day ♪
海莉·莱因哈特
♪ 在它所有的荣耀中 ♪
♪ In all its glory ♪
♪ 像独♥立♥日一样炎热 ♪
♪ Hot as the 4th of July ♪
♪ 风进来了 ♪
♪ The wind came in ♪
♪ 它让我的脸变得光彩夺目 ♪
♪ And it graced my face ♪
♪ 它让我看到你的眼睛 ♪
♪ And it led me to your eyes ♪
♪ 有人告诉我 ♪
♪ Something told me ♪
♪ 我会再次见到你 ♪
♪ I’d be seeing you again ♪
♪ 但不知为何我还是哭了 ♪
♪ But for some reason I still cried ♪
♪ 岁月流逝 ♪
♪ Now years have gone by ♪
♪ 我一直在你身边 ♪
♪ I’ve stood by your side ♪
♪ 但我心里有事 ♪
♪ But there’s something on my mind ♪
你知道,我开始做这件事
You know, I started
是因为我爱上了这家酒店
because I was in love with this hotel.
除了感到快乐之外,还需要什么?
What more do you need than you feel happy here
即使没有暖气,也没有酒
even if there’s no heating and there’s no wine,
没有人服务,又怎么样?
there’s no service?
即便没有人在这,你也能感到快乐
Nobody is here, but already you feel happy
你可以在这里待几个小时
and you can spend hours here.
你不需要学15年习酒店管理
You don’t need to study hotel science for 15 years
才能发现这是一个神奇的地方
to find out that this is a magic place.
♪ 我,我不知道 ♪
♪ I, I don’t know ♪
♪ 我不知道如何 ♪
♪ I don’t know how ♪
♪ 我不知道如何爱你 ♪
♪ I don’t know how to love you ♪
♪ 不,我 ♪
♪ No I ♪
♪ 我不知道,宝贝 ♪
♪ I don’t know, baby ♪
♪ 我不知道如何 ♪
♪ I don’t know how ♪
♪ 说我不知道如何爱你 ♪
♪ Said I don’t know how to love you ♪
♪ 现在早上 ♪
♪ Now in the morning ♪
♪ 我伸手去拥抱你 ♪
♪ I reach for your embrace ♪
♪ 因为我知道你需要它 ♪
♪ ‘Cause I know that you need it ♪
这是一个关于庆祝的夜晚
It was an evening about celebrating
庆祝博士所代表的一切
everything Doc stands for,
关于再次爱上模拟