在互联网时代,“标题党”一词的出镜率越来越高。如果你经常浏览网络新闻,应该对此深有体会。“标题党”,是对“利用各种夸张的标题吸引眼球,以提高点击率的帖子的总称”,可以翻译为“clickbait”。
Clickbait,表示“互联网上一些吸引眼球的文章标题”,英文释义:“something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest”。
- 脸书员工在博客中表示公司已经“建立了一个检测‘标题党’的系统。”
Facebook staffers said in a blog post that the company has “built a system to detect clickbait headlines.” - “你绝对不会相信……有史以来最可爱的……你可能犯下最大的错误……”这些都是典型的标题党类型。
“You’ll never believe what happened when … This is the cutest thing ever … This is the biggest mistake you can make …” They are all classic clickbait models.